Madison Avenue Manslaughter
An Inside View of Fee-Cutting Clients, Profit-Hungry Owners and Declining Ad Agencies
- 2015 INDIES Finalist
- Finalist, Business & Economics (Adult Nonfiction)
This impassioned indictment of the advertising-agency business offers a ten-point plan for reformation. Strategy consultant Michael Farmer thinks advertising agencies are broken, and he believes he knows how to fix them. That is the subject of his insightful work. Farmer divides "Madison Avenue... Read More
