Today's careers are YOYO -- You're on Your Own! If you don't promote yourself, no one else will! Tactful Self-Promotion is a critical skill for people at all career stages. This book provides three key strategies: - Positioning Yourself (being clear on your brand and able to articulate it) - Developing Strategic Relationships (ensuring that you've built a strong Triple-A network of Acquaintances, Allies and Advocates) - Increasing Visibility (using social media to build your reputation).