For nearly 80 years, Yvon Chouinard has followed his own advice, pursuing with equal fervor sport adventures, business excellence, and environmental activism. In this fascinating inside look, Chouinard has selected his favorites from years of reflection, all accompanied by illustrative photos, many never published before. The result is more of Chouinard’s iconoclastic and provocative thinking, his skilled storytelling and sense of humor, and the evolution of his thoughts and philosophies.