This ground-breaking work will change the way we understand religion. Previous scholars such as Freud, James, Durkheim, and Maslow did not successfully identify the essence of religion as fear of death, mysticism, sacredness, communal bonding, magic, or peak experiences because religion has no single essence. Religion is about the values motivated by the sixteen basic desires of human nature. It has mass appeal because it accommodates the values of people with opposite personality traits.