What is the “Entrepreneur’s Paradox”? Every true Entrepreneur starts their business because they are really good at something or have a new or unique idea. The Paradox is that the thing which gets you into business is the very thing that will prevent you from succeeding in business. Ask yourself, "If I'm building the product, who's building the company?" What starts out as freedom turns into grueling hours, and stress. Find the secret to escaping the paradox and start growing rapidly.