The Giant's Ladder
The Science Professional’s Blueprint for Marketing Success
- 2024 INDIES Finalist
- Finalist, Science & Technology (Adult Nonfiction)
"The Giant’s Ladder" is the ultimate playbook for science professionals aiming to turn their groundbreaking innovations into industry game-changers. Elizabeth Chabe (MBA, MS), author, is a recognized leader in science marketing. As the CEO of High Touch Group, she has strategically elevated clients in advanced materials, diagnostics, and clean tech to global prominence. Kirkus Reviews calls it, "A helpfully practical and authoritative introduction to the marketing of scientific products."