Why is change from the status quo so tough to initiate? Whether changing careers or introducing a new idea, the simple fear of failure prevents many from taking the first step. In The Launch Book, author Sanyin Siang argues that the key to a successful launch lies in adopting the right mindset. By masterfully curating her own experience with wisdom from an impressive assemblage of industry leaders from Apple, HP and the NFL, Siang gives us a wonderfully practical field guide for success.