Detailed information, real world examples highlight this comprehensive look at how to market to Millennials. In How Cool Brands Stay Hot: Branding to Generation Y, Joeri Van den... Read More

Leaders require a certain element of charisma, and Gobillot sets forth to nail down that mysterious quality that anybody can emulate. According to Emmanuel Gobillot, the magic... Read More

The stress an executive faces daily would overwhelm anyone without adequate training—a subject addressed in Jacqui Grey’s guide to productive leadership, "Executive... Read More

With the title "Pioneers of Digital", one might assume that this book features those individuals who have pioneered such well-known online companies as Amazon, eBay, Facebook,... Read More

Brand marketing could legitimately be considered part art and part science; but it is the latter aspect that is attracting a great deal of attention today, thanks in part to the... Read More

Almost everybody knows that starting a successful new business requires an original idea, a lot of capital, and a carefully written business plan that will be adhered to no... Read More

Each year, countless books address brands, brand strategy, and brand marketing, so it is exceedingly difficult to come up with a perspective on branding that is truly unique.... Read More

Steven Van Belleghem, a successful entrepreneur, business professor, and managing partner of the firm InSites Consulting, wants companies to pay close attention to... Read More

As director at the business consultancy firm of Nicholson McBride, Jane Clarke has participated in and witnessed good and bad politics in corporations. With clients including... Read More

“The socially connected marketing landscape is based around behaviors and people. Marketers need to understand the new ways in which the public are communicating, connecting,... Read More

In this well-researched case study, independent retail analysts Berg and Roberts chronicle Walmart’s successes and failures during its fifty-year existence, aptly illustrating... Read More

Numerous books have been written about the new breed of companies shaping our digital world. Charles Arthur’s offering distinguishes itself because the author, technology... Read More