Book Review
The Secrets of Business
Personal anecdotes of his own road to financial success bolster the credibility of this guide to overcoming the challenges of opening and running a business. The evocative headline font of "The Secrets of Business" hints at an arcane...
Book Review
The Bull, The Bear, and The Baboon
Through seven protagonists, Winsor Hoang shows the intertwining roles of lust, greed, self-image, and social aspiration in the financial markets. These dramatic narratives of seven highly different individuals who turn to a currency...
Book Review
Take Your Idea to the Marketplace
This step-by-step guide for inventors helps them take concepts from initial drafts ultimately into the hands of the consumer. While inventors need to be dreamers to conjure up ideas not previously conceived of, they also need to apply...
Book Review
Lovable Marketing Campaigns
This detailed guide is a must-have for marketing on the fly with few people and a tiny budget. This appealing and accessible primer gives an overview of the most important aspects of online marketing. While not a textbook, this slim...
Book Review
On the Precipice
This conservative author has refreshing, pull-no-punches ideas on what’s gone wrong with America. Shawn Ryan Rosa has written a thought-provoking and highly personal manifesto that advocates for conservative values and a return to...
Book Review
Shrink
There’s enough history of psychoanalysis here for the layman to wrap his head around. In Shrink: A Cultural History of Psychoanalysis in America, Lawrence R. Samuel successfully explores the role psychoanalysis has had on shaping the...
Book Review
Pink Globalization
Author recounts the many lives and adoptions of Hello Kitty as a worldwide cultural phenomenon. "Pink Globalization" follows the rise of Hello Kitty in both its early domestic evolution and its international expansion. Author Christine...
Book Review
Follow the Leader
Leaders require a certain element of charisma, and Gobillot sets forth to nail down that mysterious quality that anybody can emulate. According to Emmanuel Gobillot, the magic ingredient effective leaders should strive to evoke is...